How we work:

Our aim is to raise the profile of our clients’ activities, services or products to their chosen audience through focused PR campaigns by targeting relevant print, broadcast and web media. One of our favourite things is dealing with organisations which, by their own admission, are neither sexy nor naturally newsworthy.

Our job is to make them sound exciting – which means not only do we need the imagination, vision and ability to convince the public that it’s worth reading about, we also need to tackle the far more difficult job of persuading hard-nosed news editors that what we’ve got is worth numerous column inches or prime airtime!

We dream up weird and wonderful photo opportunities, arrange media interviews and get on with the press because we speak their language and understand where they’re coming from!

We plan concerted public relations campaigns to ensure we reach the clients’ chosen target market via the appropriate media channels. We seek - and achieve - coverage in a broad range of media, from the Sunday Times and Daily Telegraph for our heavyweight interim management supply company, for example, which wants to attract the attention of chief executives of multi-million pound turnover organisations, to Nuts, Penthouse and a primetime terrestrial TV programme about England’s waterways presented by Timothy West for a company which runs pole dancing parties on a stretch limo style narrowboat!

And because organisations don’t usually appoint a PR company out of vanity or just for fun but for commercial gain, we always feel it’s important to remind them just how many thousands of pounds it would have cost them to buy the equivalent amount of advertising space – many, many times the cost of implementing a well constructed PR campaign. And of course, editorial coverage ensures credibility in the way that adverts don’t!

We like nothing more than the challenge of making housing associations sexy, local council activities appealing and colleges spinetinglingly newsworthy.