Dressing Made Easy

This campaign, several years ago, has to be a PR company’s dream. A local dressmaker with a limited PR budget was creating specially designed clothes for people with arthritis. Because she too suffered slightly from the condition we wrote a story showing how an arthritis sufferer with first hand knowledge of the problem was helping people with similar challenges. The story received a phenomenal volume of coverage – in national consumer magazines, radio, regional television, and health magazines, carers’ publications and regional press. A story in Woman’s Own alone generated 4,000 phone calls from people requesting brochures. click for press release