Domus Estates

Domus Estates is a property development company which creates stylish, upmarket new build properties on infill and brownfield sites with the aim of regenerating town centres in places of interest.

The company was keen to raise the profile of its first development William Thomas House, a new build neo-classical style property in a conservation area in the heart of Royal Leamington Spa, not only locally and regionally but also nationally.

It asked Splash pr to help promote the development because of the consultancy’s track record in achieving excellent coverage in the local and regional press which were its key target audiences. It wanted to attract professionals looking for a stylish town centre pad from which it was easy to commute to Birmingham, London and Europe. And it also wanted to attract older couples downsizing in preparation for retirement by highlighting the development’s security, ease of access to the town centre and low maintenance requirements.

It needed to focus on the development’s USPs in a competitive market in an area where there has been a rash of restorations of regency town centre properties.

Splash pr was able to use the considerable interest the development had attracted from local well-respected historical and conservation experts as a lever to generate impressive press coverage and raise the credibility of the site. It also focused on the unusual nature of the development – a new build in a conservation area – and interested the press in running tangential features about the renaissance of town centre living.

Splash PR achieved extensive coverage across all local and regional print and broadcast media as well as lifestyle magazines and the Sunday Times.

Click to view a sample press release for Domus Estates

Link to their website