Brian Holt Estate Agents
Brian Holt, a well-established estate agency with an excellent reputation in the area, realised it was up against growing competition from a number of other independent agencies as well as national operators. It wanted to play on its strengths – staff with gravitas, professionalism, expertise, and friendliness. It needed to appeal to people who were actively house hunting or considering selling, as well as the public at large, to ensure a constant flow of new properties onto their books. So the focus was on obtaining coverage in the main news sections, as well as the property supplements, of local and regional newspapers and glossy lifestyle magazines.
Splash PR has achieved armfuls of coverage for Brian Holt in all the regional newspapers and lifestyle magazines and established it as a caring, community-minded local business.
Examples of its community campaigns include:
• A fundraising scheme at a local primary school aimed at raising £2,000 to provide books for its library. For every house sold within the school’s catchment area Brian Holt promised to donate £100. Click for press release
• Brian Holt was the key sponsor for a pair of teenagers carrying out voluntary work with orphans in Cambodia and Thailand. Click for press release
• The agency provided Cornish pasties to young rugby players on a trip to the West country. This was a quirky and photogenic approach aimed at ensuring the local press came out to the photocall. Click for press release
