Avon Studios
This award winning Warwickshire photographic studio wanted national coverage for its contemporary wedding photography, with the aim of casting its net over a wider geographical area.
Splash pr approached national glossy wedding magazine Wedding Ideas suggesting an agony uncle style column aimed at helping brides choose their ideal wedding photographer.
The high profile double page spread enabled Avon to raise its profile to thousands of brides-to-be, thus putting the studio well ahead of any of its competitors.
the Perfect Press Release
Warwick PR company Splash pr has been praised by a national magazine for producing "a perfect press release"!
The press release was praised for its writing, length, presentation, caption and use of photograph in a full page feature on publicity in the latest issue of the Master Photographers Association magazine.
The feature examined a story submitted by Splash pr, which handles the public relations for Warwickshirešs Avon Studios, about its photographersš appearance on national TV with Matthew Kelly.
MPA magazine editor David Kilpatrick states in the feature: "This story is a perfect example of a press release in writing, length, content and presentation. It does not attempt a clever headline, it mentions all necessary names in full, and it provides a professional press contact with phone number for follow ups.
"The picture combines the use of cameras, pretty girl and a celebrity. There is also a personal angle to the story which makes it even more compelling for an editor to use. All in all a textbook example."
The editor adds: "Andrew Sheppard from Avon Studios is a real life example of a photographer with an exceptional eye for promotion and press publicity."
Andrew Sheppard, whose company has used Splash pr for the past six years added: "Wešve always been really pleased with the work Splash have done for us. Wešve had coverage in national glossy magazines like Homes and Gardens and Cosmo Bride, been on TV and radio numerous times and have seen our business grow enormously as a result."
Helen Salisbury from Splash pr added: "Itšs rewarding to see that the media, which bins more press releases than it uses, has not only published our story as we hoped it would, but also seen fit to write a feature extolling its virtues and holding it up as a prime example of PR that really works!"
If you could benefit from 'a perfect press release" then give us a call.
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